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Incredible music.
In the key of easy.
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GarageBand is a fully equipped music creation studio right inside your Mac — with a complete sound library that includes instruments, presets for guitar and voice, and an incredible selection of session drummers and percussionists. With Touch Bar features for MacBook Pro and an intuitive, modern design, it's easy to learn, play, record, create, and share your hits worldwide. Now you're ready to make music like a pro.
Start making professional‑sounding music right away. Plug in your guitar or mic and choose from a jaw‑dropping array of realistic amps and effects. You can even create astonishingly human‑sounding drum tracks and become inspired by thousands of loops from popular genres like EDM, Hip Hop, Indie, and more.
More sounds, more inspiration.
Plug in your USB keyboard and dive into the completely inspiring and expanded Sound Library, featuring electronic‑based music styles like EDM and Hip Hop. The built‑in set of instruments and loops gives you plenty of creative freedom.
The Touch Bar takes center stage.
The Touch Bar on MacBook Pro puts a range of instruments at your fingertips. Use Performance view to turn the Touch Bar into drum pads or a one-octave keyboard for playing and recording.
Plug it in. Tear it up.
Plug in your guitar and choose from a van-load of amps, cabinets, and stompboxes. Trijam #61 - negative space mac os.
Design your dream bass rig.
Customize your bass tone just the way you want it. Mix and match vintage or modern amps and speaker cabinets. You can even choose and position different microphones to create your signature sound.
Drumroll please.
GarageBand features Drummer, a virtual session drummer that takes your direction and plays along with your song. Choose from 28 drummers and three percussionists in six genres.
Shape your sound. Quickly and easily.
Whenever you're using a software instrument, amp, or effect, Smart Controls appear with the perfect set of knobs, buttons, and sliders. So you can shape your sound quickly with onscreen controls or by using the Touch Bar on MacBook Pro.
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You can wirelessly control GarageBand right from your iPad with the Logic Remote app. Play any software instrument, shape your sound with Smart Controls, and even hit Stop, Start, and Record from across the room.
Jam with drummers of every style.
Drummer, the virtual session player created using the industry's top session drummers and recording engineers, features 28 beat‑making drummers and three percussionists. From EDM, Dubstep, and Hip Hop to Latin, Metal, and Blues, whatever beat your song needs, there's an incredible selection of musicians to play it.
Each drummer has a signature kit that lets you produce a variety of groove and fill combinations. Use the intuitive controls to enable and disable individual sounds while you create a beat with kick, snare, cymbals, and all the cowbell you want. If you need a little inspiration, Drummer Loops gives you a diverse collection of prerecorded acoustic and electronic loops that can be easily customized and added to your song.
Powerful synths with shape‑shifting controls.
Get creative with 100 EDM- and Hip Hop–inspired synth sounds. Every synth features the Transform Pad Smart Control, so you can morph and tweak sounds to your liking.
Learn to play
Welcome to the school of rock. And blues. And classical.
Get started with a great collection of built‑in lessons for piano and guitar. Or learn some Multi‑Platinum hits from the actual artists who recorded them. You can even get instant feedback on your playing to help hone your skills.
Take your skills to the next level. From any level.
Choose from 40 different genre‑based lessons, including classical, blues, rock, and pop. Video demos and animated instruments keep things fun and easy to follow.
Teachers with advanced degrees in hit‑making.
Learn your favorite songs on guitar or piano with a little help from the original recording artists themselves. Who better to show you how it's done?
Instant feedback.
Play along with any lesson, and GarageBand will listen in real time and tell you how you're doing, note for note. Track your progress, beat your best scores, and improve your skills.
Tons of helpful recording and editing features make GarageBand as powerful as it is easy to use. Edit your performances right down to the note and decibel. Fix rhythm issues with a click. Finesse your sound with audio effect plug‑ins. And finish your track like a pro, with effects such as compression and visual EQ.
Go from start to finish. And then some.
Create and mix up to 255 audio tracks. Easily name and reorder your song sections to find the best structure. Then polish it off with all the essentials, including reverb, visual EQ, volume levels, and stereo panning.
Take your best take.
Record as many takes as you like. You can even loop a section and play several passes in a row. GarageBand saves them all in a multi‑take region, so it's easy to pick the winners.
Your timing is perfect. Even when it isn't.
Played a few notes out of time? Simply use Flex Time to drag them into place. You can also select one track as your Groove Track and make the others fall in line for a super‑tight rhythm.
Polish your performance.
Capture your changes in real time by adjusting any of your software instruments' Smart Controls while recording a performance. You can also fine‑tune your music later in the Piano Roll Editor.
Touch Bar. A whole track at your fingertips.
The Touch Bar on MacBook Pro lets you quickly move around a project by dragging your finger across a visual overview of the track.
Wherever you are, iCloud makes it easy to work on a GarageBand song. You can add tracks to your GarageBand for Mac song using your iPhone or iPad when you're on the road. Or when inspiration strikes, you can start sketching a new song idea on your iOS device, then import it to your Mac to take it even further.
GarageBand for iOS
Play, record, arrange, and mix — wherever you go.
GarageBand for Mac
Your personal music creation studio.
Logic Remote
A companion app for Logic Pro.
'The medium is the message' is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter[1] in his Understanding Media: The Extensions of Man, published in 1964.[2][3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. He showed that artifacts as media affect any society by their characteristics, or content.[4]
McLuhan's theory[edit]
McLuhan uses the term 'message' to signify content and character. The content of the medium is a message that can be easily grasped and the character of the medium is another message which can be easily overlooked. McLuhan says 'Indeed, it is only too typical that the 'content' of any medium blinds us to the character of the medium'. For McLuhan, it was the medium itself that shaped and controlled 'the scale and form of human association and action'.[5] Taking the movie as an example, he argued that the way this medium played with conceptions of speed and time transformed 'the world of sequence and connections into the world of creative configuration and structure'.[6] Therefore, the message of the movie medium is this transition from 'lineal connections' to 'configurations'.[6] Extending the argument for understanding the medium as the message itself, he proposed that the 'content of any medium is always another medium'[7] – thus, speech is the content of writing, writing is the content of print, and print itself is the content of the telegraph.
McLuhan frequently punned on the word 'message', changing it to 'mass age', 'mess age', and 'massage'. https://bestqfil892.weebly.com/a-spark-of-light-mac-os.html. A later book, The Medium Is the Massage was originally to be titled The Medium is the Message, but McLuhan preferred the new title, which is said to have been a printing error.[8]
Majorariatto museum mac os. Concerning the title, McLuhan wrote:
The title 'The Medium Is the Massage' is a teaser—a way of getting attention. There's a wonderful sign hanging in a Toronto junkyard which reads, 'Help Beautify Junkyards. Throw Something Lovely Away Today.' This is a very effective way of getting people to notice a lot of things. And so the title is intended to draw attention to the fact that a medium is not something neutral—it does something to people. It takes hold of them. It rubs them off, it massages them and bumps them around, chiropractically, as it were, and the general roughing up that any new society gets from a medium, especially a new medium, is what is intended in that title'.[9]
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It means that the nature of a medium (the channel through which a message is transmitted) is more important than the meaning or content of the message.
McLuhan tells us that a 'message' is, 'the change of scale or pace or pattern' that a new invention or innovation 'introduces into human affairs'.[10]
McLuhan understood 'medium' as a medium of communication in the broadest sense. In Understanding Media he wrote: 'The instance of the electric light may prove illuminating in this connection. The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name.'[11] The light bulb is a clear demonstration of the concept of 'the medium is the message': a light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that 'a light bulb creates an environment by its mere presence'.[7] Likewise, the message of a newscast about a heinous crime may be less about the individual news story itself (the content), and more about the change in public attitude towards crime that the newscast engenders by the fact that such crimes are in effect being brought into the home to watch over dinner.[12]
In Understanding Media, McLuhan describes the 'content' of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind.[11] This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time.[12] As society's values, norms, and ways of doing things change because of the technology, it is then we realize the social implications of the medium. These range from cultural or religious issues and historical precedents, through interplay with existing conditions, to the secondary or tertiary effects in a cascade of interactions that we are not aware of.[12]
On the subject of art history, McLuhan interpreted Cubism as announcing clearly that the medium is the message. For him, Cubist art required 'instant sensory awareness of the whole'[13] rather than perspective alone. In other words, with Cubism one could not ask what the artwork was about (content),[13] but rather consider it in its entirety.
See also[edit]
References[edit]
- ^McLuhan, Marshall (1964). Understanding Media: The Extensions of Man. ISBN81-14-67535-7.
- ^Beynon-Davies, Paul (2011). 'Communication: The medium is not the message'. Significance. London: Palgrave Macmillan UK. pp. 58–76. doi:10.1057/9780230295025_4. ISBN978-1-349-32470-5.
- ^Originally published in 1964 by Mentor, New York; reissued 1994, MIT Press, Cambridge, Massachusetts with an introduction by Lewis Lapham
- ^Euchner, Jim (2016-08-26). 'The Medium is the Message'. Research-Technology Management. Informa UK Limited. 59 (5): 9–11. doi:10.1080/08956308.2016.1209068. ISSN0895-6308.
- ^McLuhan, Understanding Media, p. 9.
- ^ abMcLuhan, Understanding Media, p. 12.
- ^ abMcLuhan, Understanding Media, p. 8.
- ^'Commonly Asked Questions about McLuhan – The Estate of Marshall McLuhan'. marshallmcluhan.com. Retrieved 2019-12-04.
- ^McLuhan, Marshall (1967-03-19). 'McLuhan: Now The Medium Is The Massage'. New York Times. Retrieved 2018-09-04.
- ^Federman, Mark (July 23, 2004). 'What is the Meaning of The Medium is the Message?'. individual.utoronto.ca. Retrieved 2019-03-23.
- ^ abMcLuhan, Marshall (1964) Understanding Media, Routledge, London
- ^ abcFederman, M. (2004, July 23). What is the Meaning of the Medium is the Message? Retrieved from http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm .
- ^ abMcLuhan, Understanding Media, p. 13.
External links[edit]
Marshal Massena
- MediaTropes eJournal A scholarly journal, Vol. 1, Marshall McLuhan's 'Medium is the Message': Information Literacy in a Multimedia Age
- Guardian Big Ideas podcast by Benjamen Walker
Marshall Macs
